Concepts for local-market apparel graphics across Fall 2026 and Spring 2027 programs. Review the focused sections first; the original PDF is included below as a downloadable reference.
Review brief
What to review
Use this page to review the work by collection instead of digging through one long PDF. The cards below make it easier to compare directions and call out what should move forward.
01
Market fit
Do the city, state, and local references feel recognizable without becoming too literal or tourist-heavy?
02
Apparel read
Which graphics feel most wearable on tees, fleece, hats, patches, or regional lifestyle product?
03
Program potential
Which routes can become repeatable systems across cities, schools, leagues, and seasonal drops?
Concept sections
Focused review
Each collection is grouped on its own, with the concept notes and artwork kept together so feedback can stay specific.
Fall 2026 · State / City Fruit
State / City Fruit Concepts
Concept 1 · Farm Fresh: Inspired by hand-painted roadside produce stands, local orchards, and regional farm markets.
Concept 2 · State Fruit Pride: Celebrates each state's most recognizable fruit through bold typography and destination-inspired graphics.
Concept 3 · Orchard Mark: A simplified icon-driven approach pairing regional fruit with clean heritage branding.
MichiganFarm freshHeritage branding
Concept 1 · Farm Fresh
Concept 2 · State Fruit Pride
Concept 3 · Orchard Mark
Fall 2026 · City Skyline
City Skyline Concepts
Concept 1 · Marker Skyline: Hand-drawn skyline illustrations featuring iconic city landmarks rendered in a bold marker style.
Concept 2 · Heritage Skyline: Classic skyline compositions paired with city identification and founding-date inspired typography.
Concept 3 · Destination Skyline: Vintage travel-inspired city artwork designed to celebrate local identity and civic pride.
Kansas CityLandmarksRepeatable system
Concept 1 · Marker Skyline
Alt Version · Marker Skyline
Concept 2 · Heritage Skyline
Concept 3 · Destination Skyline
Fall 2026 · Football
It's A Great Day For Football Concepts
Concept 1 · Game Day Script: Hand-lettered typography paired with simple football iconography and local city identification.
Concept 2 · Athletic Heritage: Inspired by vintage football typography and classic athletic apparel graphics.
Concept 3 · Stadium Heritage: Inspired by historic stadiums, vintage scorecards, and classic football programs.
DetroitGame dayVintage athletic
Concept 1 · Game Day Script
Concept 2 · Athletic Heritage
Concept 3 · Stadium Heritage
Alt Version · Stadium Heritage
Spring 2027 · City / Pennant
City / Pennant Concepts
Concept 1 · Heritage Type: Minimal city typography inspired by vintage stadium pennants, souvenir graphics, and classic civic branding.
Concept 2 · Landmark Pennant: Destination-inspired pennant artwork featuring iconic regional landmarks and recognizable city architecture.
St. LouisPennantsLandmark graphics
Concept 1 · Heritage Type
Concept 1 · Type Alternate
Concept 2 · Landmark Pennant
Spring 2027 · Baseball
It's A Great Day For Baseball Concepts
Concept 1 · Athletic Heritage: Inspired by vintage baseball typography and classic athletic apparel graphics.
Concept 2 · Stadium Heritage: Inspired by historic ballparks, vintage scorecards, and classic baseball programs.
Concept 3 · Game Day Script: Hand-lettered typography paired with simple baseball iconography and local city identification.
ChicagoBallpark heritageSouvenir apparel
Concept 1 · Athletic Heritage
Concept 2 · Stadium Heritage
Alt Version · Stadium Heritage
Concept 3 · Game Day Script
Patch Concepts
Pennant Patch Collection
Concept 1 · Heritage Patch Collection: Classic pennant-inspired patch graphics reimagined as dimensional embroidered emblems for modern sports lifestyle products.
HeadwearEmbroideryPatch graphics
Heritage Patch · Chiefs
Heritage Patch · St. Louis
Heritage Patch · Cubs
Additional Concepts · Shamrock
Shamrock Collection Concepts
Concept 1 · Lucky Local: Hand-drawn shamrocks paired with bold city typography and simplified Irish-inspired artwork.
Concept 2 · Irish Heritage: Celebrates Irish-American culture through traditional typography and heritage-inspired graphics.
Concept 3 · Shamrock Seal: Vintage badge and seal-inspired artwork built around iconic shamrock symbolism.
ShamrockLocal identityHeritage marks
Concept 1 · Lucky Local
Concept 2 · Irish Heritage
Concept 3 · Shamrock Seal
Additional Local Collections
Mark, Icon, Etc Concepts
Concept 1 · Marker Mascots: Hand-drawn mascot illustrations rendered in a bold marker style, creating expressive team-driven graphics with a casual lifestyle appeal.
Concept 2 · Local Heritage: A collection of pennants, skylines, and destination-inspired artwork celebrating regional landmarks, civic pride, and local storytelling.
Concept 3 · Vintage Mascots: Retro character illustrations inspired by classic game-day programs, souvenir artwork, and heritage sports graphics.
MascotsPennantsLocal heritage
Concept 1 · Marker Mascots
Concept 2 · Local Heritage
Concept 2 · Landmark Icon
Concept 3 · Vintage Mascot
Concept 3 · Mascot Head
Original PDF
Download the submission
The original PDF is still available as a download if you want the full submission in one file.
The most helpful notes are directional: what feels strongest, what feels off, and which ideas are worth tightening.
Useful notes
Which concepts feel most aligned with Rally House customers?
Which ideas should move forward into tighter art?
Which routes feel too narrow, too generic, or too hard to produce?
Are there cities, teams, or seasonal moments that should be prioritized?
Next round
After direction feedback, the next page could show refined artwork, selected markets, apparel placements, patch options, production notes, and any licensing guardrails.
The PDF can stay attached for recordkeeping, but the link becomes the clearer review experience.